Iconography

Barbara Ségal's "Iconography Series" examines iconic brands from the 1950s to the present, exploring their connections to gender and social status. Sometimes, she incorporates her initials and personalizes her commentary on brand recognition.

Her interdisciplinary approach blends photography, 3-D clay modeling, and ancient sculpting techniques, inspired by Renaissance and Byzantine traditions. This fusion creates a visual language that reveals how imagery influences perceptions in a commercialized world.

The series highlights the loss of innocence through everyday items, like a child's luxury-adorned lunchbox, showing how simple objects become status symbols. Ségal’s use of materials like lapis lazuli emphasizes cultural exchanges, prompting reflection on identity and consumer culture and critiquing their impact on societal values.